Curriculum Vitae
Anna-Kaisa Kivikoski
Content designer and copywriter
I'm an experienced content professional with strong skills in the Finnish language and in content design for digital services. My strengths also include making complex topics clear and telling stories true to the brand. I have a long experience in both working independently as an expert and working as part of a team in a large organisation.
My strengths
Content design for digital services
Designing customer journeys and user interface text
Clarifying complex information and improving comprehension
Strong expertise in the Finnish language
Planning content for different channels and target groups
Storytelling through articles, customer stories and blog posts
Tone of voice and verbal branding for brands
Collaboration with larger organisations in multidisciplinary teams
Strengths in fitness and finance
General information
Work
External content designer
OP Pohjola, Wealth Management | commissioned through Adventure Club
2023–
Content design for digital investment services
Designing user interface texts and customer journeys
Making investing easy to understand
Content expertise as part of a development team
Earlier and smaller assignments at OP Pohjola: payment card business, online meetings and communication tools.
Freelance copywriter
Self-employed since 2012
Writing website content, articles, customer stories and blog posts
Creative copywriting for different channels
Planning brands' tone of voice and verbal communication together with a larger digital or marketing agency
Partners: Keksi Agency, Hansdotter, Markkinointitoimisto WDS, Hion Digital, Omena Hotels, Mastermark
Copywriter
Marketing communications agency Briiffi (now Perjantai)
2017
Wide-ranging copywriting tasks as a substitute for the agency's permanent copywriter
Work and clients
Since 2023 I have worked as an external content designer at OP Pohjola, commissioned through Adventure Club. I work on digital investment services: I design user interface text and customer journeys and make investment topics easy to understand.
As a freelance copywriter, I design and write articles, blog posts, SEO content, transcreations and all kinds of content for marketing purposes, in Finnish and English. I make sure the texts are accessible. I also work with verbal branding in collaboration with marketing communications agencies.
Teaching and coaching
Mothers in Business mentor
2023
CrossFit Level 1 coach
Crossfit Kaarina, 2018–2022
Applied ad writing
Turku University of Applied Sciences/Arts Academy, 2016
Education
Master of Arts (Finnish language)
Åbo Akademi, 2010
Basic studies in exercise medicine
The Summer University of Turku/University of Eastern Finland, 2019
Basic degree in IT (specialised in help desk)
Turku Vocational Institute, 2003
Upper secondary school
Katedralskolan i Åbo, 2001
Courses
Writing Easy Finnish
The Finnish Association on Intellectual and Developmental Disabilities, 2025
Growth with SEO™
SEO-akatemia, 2023
CrossFit Master Trainer
2021
CrossFit Level 1 Trainer
2021
Facebook and Instagram marketing workshop
Intoo-koulutus, Turku, 2016
Barbell Complex Instructor
Spartan Gear, 2014
Kettlebell Basics Instructor
Spartan Gear, 2013
Google, SEO and web marketing
Piuha Works Oy, Espoo, 2012
Journalism for publicists
Markkinointi-instituutti, Helsinki, 2011
Writing for publicists
Markkinointi-instituutti, Helsinki, 2011
Work during studies
driving school secretary, bar waitress, rose vendor, office assistant
1998–2012 Turku
IT
Microsoft 365, Copilot, Confluence, Jira, SEO, Squarespace, WordPress, Liferay, Figma, Mural
Languages
Finnish
first language, education and profession
English
good
Swedish
good
Estonian, German, French
basics
Activities and interests
crossfit, yoga, swimming, cross-country skiing, homey stuff with family
Contact me!
Call or message, let’s talk more!